ABOUT
I’m a NYC-based Creative Lead & Brand Designer with 20+ years of experience shaping and evolving brands across digital and print. I lead creative from concept through execution, translating business goals into thoughtful, visually compelling brand experiences.
My work blends strategy with storytelling—setting visual direction, building cohesive brand systems, and ensuring consistency across every touchpoint. I collaborate closely with cross-functional teams and stakeholders to align creative with business objectives, while mentoring designers and guiding teams to deliver high-impact, meaningful work.
I’m passionate about creating brands that not only resonate with audiences, but drive lasting connection and growth
I’m a NYC-based Creative Lead & Brand Designer with 20+ years of experience shaping and evolving brands across digital and print. I lead creative from concept through execution, translating business goals into thoughtful, visually compelling brand experiences.
My work blends strategy with storytelling—setting visual direction, building cohesive brand systems, and ensuring consistency across every touchpoint. I collaborate closely with cross-functional teams and stakeholders to align creative with business objectives, while mentoring designers and guiding teams to deliver high-impact, meaningful work.
I’m passionate about creating brands that not only resonate with audiences, but drive lasting connection and growth
CORE EXPERTISE
Creative Direction, Brand Strategy, Identity Systems, Art Direction, Visual Storytelling, Cross-Channel Campaigns, Digital & Print Ecosystems, Team Leadership Stakeholder Collaboration
Creative Direction, Brand Strategy, Identity Systems, Art Direction, Visual Storytelling, Cross-Channel Campaigns, Digital & Print Ecosystems, Team Leadership Stakeholder Collaboration
SOFTWARE PROFICIENCY
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Adobe Express) Figma, Webflow, Canva, PowerPoint, Animate, HTML/CSS, AI Prompting for Brand Development & Concept Generation
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Adobe Express) Figma, Webflow, Canva, PowerPoint, Animate, HTML/CSS, AI Prompting for Brand Development & Concept Generation
SKILLS
Branding & Identity Systems, Logo Design, Web & E-Commerce Design, Motion & Animation, Video Editing, Email Campaigns, Social Media Content, Photography, Design Systems, Content Direction
Branding & Identity Systems, Logo Design, Web & E-Commerce Design, Motion & Animation, Video Editing, Email Campaigns, Social Media Content, Photography, Design Systems, Content Direction